a minute idea
When Turkey and Australia meet in Group D of the 2026 World Cup, two worlds of beauty, geographically distant yet design-wise complementary, will converge. On one side, there's the Turkish style of decor, steeped in its rich Ottoman heritage: Iznik tiles in their enchanting blue hue, hammered copper, walnut wood inlaid with mother-of-pearl, carpets that speak of centuries past, and a divan overflowing with hospitality on the banks of the Bosphorus. On the other side, there's the coastal Australian style, with its relaxed, nature-oriented spirit: abundant light, authentic raw materials, and an earthy palette inspired by the coast and the land. At SMD Interior Design—based in Istanbul since its founding in 2017 and intimately familiar with the Turkish style—we see this encounter as a beautiful dialogue: how the opulence of contemporary Ottoman decor meets the serenity of coastal relaxation, where Ottoman richness gains lightness and lightness, and coastal tranquility gains depth and warmth. This guide meticulously and respectfully deconstructs these two schools of thought and then shows you how to translate them into your own space.
The Turkish style is a contemporary school of Ottoman luxury, characterized by Iznik tiles, copper, mother-of-pearl inlaid walnut wood, carpets, kilims, and the culture of the divan and coffee, all presented in a warm, jewel-toned palette dominated by turquoise. The Australian coastal style, on the other hand, is a school of natural relaxation, built on abundant light, raw materials (wood, stone, rammed earth, and linen), an earthy palette inspired by nature, and a life that flows seamlessly between indoors and outdoors. Both styles converge in their love of natural materials, hospitality, and warmth, but diverge in their rich ornamentation versus the purity of simplicity. The ideal recipe for a contemporary Arab home: a tranquil coastal base (70%), natural wood and stone (20%), and a striking Turkish touch (10%). This guide from SMD Decoration explains the step-by-step application for homes, restaurants, and cafes.
On the green rectangle, it's a clash between two ambitious young teams; but in the world of design, it's a dialogue between two schools of thought separated by thousands of miles, united by a love of authentic materials. Turkey stands at a unique cultural crossroads: heir to the Ottoman Empire with all its decorative grandeur, a living bridge between Asia and Europe where domes and minarets stand alongside Istanbul's modern skyscrapers. From it comes a style that blends the richness of the East with the elegance of the West in a rare equation. Australia offers a contrasting yet equally authentic model: a design born from a deep connection with nature, the coast, and light, celebrating refined simplicity, sustainability, and raw materials, blurring the lines between indoors and outdoors. The discerning designer doesn't choose between ornate grandeur and the purity of nature, but rather learns from both: from Turkey, the depth of craftsmanship, the generosity of hospitality, and the boldness of color; and from Australia, the lightness of light, the authenticity of materials, and openness to nature. Between these two worlds stands contemporary Arab taste, seeking authenticity that doesn't burden, and simplicity that doesn't compromise its identity.
Turkish style in interior design draws upon the rich visual heritage of Islamic civilization. Its most iconic element is Iznik tilework: hand-glazed ceramics in cobalt blue, turquoise, coral red, and floral motifs (tulips, carnations, and pomegranates) that once adorned the walls of Ottoman mosques and palaces and today are a staple in walls, bar counters, and kitchens. Alongside this are hammered copper trays, lanterns, and coffee pots, and mother-of-pearl inlaid walnut wood tables, chests, and cabinets—a craft that shimmers in the light. The color palette is inspired by the Bosphorus and the palace: turquoise (the European word for which is "Turkish"), emerald, gold, and deep red, all set against a warm base. The character is completed by Turkish carpets and kilims with their intricate patterns, and the Ottoman divan—a low, upholstered seating area that wraps around the room, exuding generosity and featuring Turkish coffee cups at its center. It is a style that celebrates detail and richness, but—when properly employed in contemporary Ottoman decor—it is a sophisticated, organized luxury without clutter.
On the other end of the spectrum stands the Australian coastal style, one of the most appealing and widespread contemporary design schools in the world. Its philosophy rests on a triad of light, nature, and authenticity. Here, spaces open onto one another and to the outside world through expansive windows and sliding doors, flooding them with natural light and blurring the boundaries between living room, garden, and terrace in what is known as the interplay between indoors and outdoors. Its materials are raw and authentic: light natural wood, stone, rammed earth, linen, and wicker—all with their natural, unpretentious textures. Its color palette is rooted in the Australian landscape: beach sands, desert ochre, dusty eucalyptus green, and warm brick tones, creating a nature-inspired and soothing décor. Sustainability is a core value, not just a slogan: local materials, efficient light and ventilation, and respect for the environment. It is a relaxed style, generous with air and light, confident that the most beautiful aspects of a home are a view of nature, the genuine feel of wood, and authentic sunlight.
We read both schools element by element, then summarize them into a single reference table that can be used when designing and purchasing:
|
The element |
Turkish style (contemporary Ottoman) |
Australian coastal style |
|
Philosophy |
A bridge between East and West: Ottoman grandeur with the spirit of modern Istanbul. |
Natural coastal relaxation: light, openness, sustainability, and honesty. |
|
colors |
Turquoise, Iznik blue, coral red + gold and emerald over a warm base. |
Earthy neutrals: sandy, ochre, dusty eucalyptus green, warm brick. |
|
raw materials |
Iznik tiles, hammered copper, walnut wood, mother-of-pearl inlay, fine fabric. |
Light natural wood, stone, rammed clay, linen, raw wicker fibers. |
|
decorations |
Ottoman floral motifs (tulip, carnation, pomegranate), arabesque, and Iznik tiles. |
Simple and natural; the beauty lies in the texture of the material, not in the decoration. |
|
Lighting |
Chandeliers, brass lanterns, and rich, layered warm lighting. |
Abundant natural light through expansive windows + simple warm lighting in the evening. |
|
Furniture |
A low, upholstered Ottoman divan, mother-of-pearl tables, ornate cabinets. |
Low, comfortable cuts, natural wood, linen, simple, calm lines. |
|
fabrics |
Turkish carpets and kilims, velvet, fabrics patterned with jewel tones. |
Linen, cotton and coarse wool in neutral colors, natural texture before color. |
|
Craftsmanship |
Ottoman crafts: Iznik, copper, mother-of-pearl inlay, traditional weaving. |
The craftsmanship of wood and stone, refined simplicity, and sustainable construction. |
|
Hospitality culture |
Turkish coffee and the Diwan were the focus of the university session. |
Outdoor barbecues and a life that flows smoothly between indoors and the garden. |
|
Relationship with nature |
Bosphorus views, Ottoman gardens, and plants in ceramic pots. |
Complete integration with the coast and nature, with native plants and natural light. |
|
The final touch |
The luster of copper and mother-of-pearl, and the richness of Turkish carpets. |
The warmth of wood, the texture of stone, and raw natural linen. |
The difference between a space belonging to a specific style and one lacking a distinct identity is created by the interplay of materials. This is the essence of our practical experience with the materials used in this design dialogue:
|
raw material |
In the Turkish style |
In the Australian coastal style |
|
wood |
Rich dark walnuts, inlaid with mother-of-pearl in tables and cabinets. |
Natural light wood (oak) with a warm, raw texture. |
|
walls/surfaces |
Iznik tiles with botanical patterns + rich warm plaster. |
Quiet plaster or rammed earth in layers. |
|
Minerals |
Hammered copper used in lanterns, trays, and coffee pots. |
Matte black or lightly bronzed metals in functional pieces. |
|
fabrics |
Turkish carpets and kilims, velvet, fabrics patterned with jewel tones. |
Linen and neutral natural cotton, coarse wool, wicker and jute. |
|
Touches of identity |
Copper lanterns, mother-of-pearl inlay, a Turkish champion carpet. |
Native plants, wicker baskets, natural stone, floating wood. |
Because wood is a central element in both styles—dark, inlaid walnut in Turkey and light, raw walnut in Australia—our guide to wood types and their properties will help you choose the most suitable option. Lighting is also covered in a separate guide titled " Types of Lighting and Their Importance in Decor," given the importance of Turkish copper lanterns and Australian natural light in creating ambiance.
The most beautiful aspect of this encounter is that both parties share a harmonious spirit despite geographical distance: they both cherish authenticity, hospitality, and warmth. The secret lies in the 70/20/10 rule we employ in every project, which here is a recipe for balanced integration.
The result is a space where two spirits converge in harmony: the richness of Ottoman craftsmanship above the refreshing serenity of coastal relaxation; authenticity that doesn't weigh you down, and simplicity that doesn't grow cold. This is the spirit of modern coastal design infused with an oriental touch that many of our clients in the Gulf seek. To understand the logic behind building color palettes from the ground up, refer to our guide on the color wheel and color principles on the SMD blog .
The reception room is the space where this dialogue truly shines, combining the grandeur of an Ottoman divan with the openness of a relaxed coastal setting. Our approach to designing a salon that blends these two styles is as follows:
For more information on seating arrangements and spatial hospitality principles, see our Men's Majlis Design Guide , and for coffee corner ideas specifically, see our Coffee Corner: Ideas and Designs Guide .
In villas and houses, this design dialogue creates a beautiful gradation between the home's spaces: a reception room celebrating Ottoman grandeur (Iznik tiles, brass, Turkish carpets) that welcomes guests with a warm and confident greeting; an open living room with an Australian feel (expanded windows, abundant light, light wood, raw materials) for relaxed daily life; and a cozy nook overlooking a garden or terrace that blends comfort with nature. This transition from "receptional grandeur" to "daily relaxation" gives the home a cohesive, rather than monotonous, character. Our residential projects, developed between Turkey, the Gulf, Saudi Arabia, and the wider Arab region, offer living examples of this balance. You can explore them in the residential projects section of our website and watch tours in our video gallery and interactive 360° tours , allowing you to virtually explore the space before making your decision.
In the commercial hospitality sector, this design dialogue offers a genuine competitive advantage. A restaurant or hotel with an Ottoman Turkish ambiance (Iznik tiles, copper, lanterns, carpets) creates a rich and unforgettable spatial experience that transforms the customer into a volunteer photographer. A café with an Australian coastal feel (light wood, natural light, plants, raw materials) creates a refreshing atmosphere where the customer lingers. The smartest commercial approach is a combination: a bright, refreshing coastal base, with prominent Turkish touches on the facade and in a photo booth that enhances the perceived value of the space. All of this can be implemented with a sophisticated seasonal flair during tournaments, without any tournament or team logos, to maintain legal compliance. SMD has implemented solutions in the hospitality sector, which can be reviewed in the Commercial Projects section . For a deeper understanding of the psychology of color in restaurants, see our article on using color in restaurant decor .
SMD Decoration is an Istanbul-based interior design and execution company, established in 2017. We operate in Turkey, the Gulf countries, Saudi Arabia, and the wider Arab region, offering turnkey solutions. Being located in the heart of Istanbul gives us in-depth knowledge of Turkish style and its authentic craftsmanship. We begin with a consultation to understand your taste, space usage, and the size of your guest room. Then, we develop a comprehensive vision – a layout plan, a color palette, and materials based on the 70/20/10 principle, balancing Ottoman grandeur with coastal relaxation. We also create 3D models that visualize your living room or reception area before any execution begins. A single team then handles the execution, finishing, and furnishing until your space is ready for you. Learn more about our philosophy and team on our About Us page , explore our portfolio on our Projects page (or by country) , and find answers to your questions on our FAQs page . Alternatively, contact us directly through our Contact Us page or WhatsApp .
A realistic plan for incorporating the spirit of this design dialogue into your space, in order of priority:
The result: a space that confidently celebrates Ottoman craftsmanship, and breathes in the relaxing light and honest materials of the coast — a warm, refreshing identity that befits your guests and eases your day.
The game ends with a score, but the dialogue of design doesn't end with a winner and a loser. Ottoman grandeur and coastal relaxation aren't rivals, but rather teachers, and every cozy home learns from them both: the depth of craftsmanship and hospitality of Istanbul, and the lightness and openness to nature of Sydney. At SMD—from the heart of Istanbul—we create spaces that unite these two spirits in harmony: luxury that doesn't weigh you down, and simplicity that doesn't grow cold. If this dialogue resonates with you, start where all beauty begins: with an idea.
Ready for a space that blends the richness of Istanbul with the light of Sydney? Book your introductory consultation via our contact page or directly through WhatsApp. SMD — SMD Decoration | Everything starts with an idea
🏆 Start your dream project today! The SMD Decoration team is ready to turn your vision into reality.
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SMD Decoration | Turkey Decorations | The best interior design company in Istanbul, Turkey
SMD Decoration is an interior design company specializing in interior decoration in Turkey.
We are an interior design company offering a wide range of services in the field of interior design, starting with the design and implementation of Turkish home decor, Turkish decorations for apartments, villas and palaces, and salon decorations.
Even designing and implementing Turkish decorations for commercial projects such as hotels, restaurants, hospitals, schools and universities.
Our designs are characterized by professionalism and passion, and we strive to realize our clients' vision and transform their ideas into a tangible and attractive reality. We believe in the importance of reflecting Turkish identity and culture, as well as Istanbul's décor, in our designs, and we aim to provide our clients with a unique and distinctive experience.
In addition, we offer other services such as installation, upholstery, painting, finishing, renovation and modernization for residential and commercial projects in Istanbul Decor.
We also specialize in the design and implementation of custom furniture and interior furnishings for residential and commercial projects.
We have experience in designing Turkish decorations, implementing interior and exterior lighting in Turkish home decor, and installing electronic systems.
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To contact customer service, please use the customer service numbers.
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A leading company in the field of interior design and decoration in Türkiye and the Arab region
SMD Interior Design was founded in 2017 in Istanbul, Turkey. Since then, the company has grown to become one of the leading interior design firms in Turkey and the Arab region. The company offers its services worldwide, including interior design for homes, villas, businesses, and other commercial projects. SMD boasts extensive experience in interior design and a team of professional designers who can create unique and beautiful interiors that meet your needs and budget.
Services
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style
SMD Interior Design and Decoration offers a diverse range of design styles, including:
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it is a luxurious style inspired by Ottoman heritage iznik tiles, hammered copper, walnut wood inlaid with mother-of-pearl, rugs and kilims, all within a warm jewel-toned palette led by turquoise. At its heart are the Ottoman divan and the culture of Turkish coffee.
it is built on three essentials light, nature, and material honesty. it features bright open spaces, raw materials such as wood, stone, rammed earth, and linen, along with an earthy palette inspired by nature. it also embraces a seamless indoor–outdoor lifestyle and a strong value for sustainability.
Use the 70/20/10 rule a bright coastal calm as the 70% base, natural wood and stone as 20%, and one heroic Turkish accent as 10% — such as iznik tiles, a lantern, or a rug. This creates a balance of luxury and freshness without visual clutter.
iznik tiles are glazed Turkish ceramics, traditionally hand-painted in cobalt blue, turquoise, and coral red, with botanical motifs such as tulips and carnations. Named after the city of iznik, they are among the most iconic signatures of Ottoman style, especially on walls and serving pieces.
Rammed earth is a sustainable building technique in which layers of soil are compacted to form walls with a warm earthy texture and natural color stratification. it is widely associated with contemporary Australian coastal design.
Yes. its abundant light, natural materials, and earthy color palette bring comfort and freshness to interiors, making it suitable for villas, chalets, and private retreats, provided that proper thermal insulation is considered for the climate.
Turkish style is driven by luxury and the richness of Ottoman ornamentation, while Australian coastal style is driven by light, material honesty, and openness to nature. Both meet in their love of natural materials, hospitality, and warmth.
Start with a calm, bright base, then make one Turkish element the hero — such as an iznik feature wall or refined lanterns. Combine low divan seating in neutral fabrics with jewel-toned cushions, a raw wooden table, and a copper Turkish coffee corner.
Yes. SMD Decoration has been based in istanbul since 2017 and operates across Turkey, the Gulf countries, Saudi Arabia, and the wider Arab region through turnkey design-and-build services, with remote design options also available.
Cosmetic touches can be completed within one to two days. A full redesign with execution usually takes between two and eight weeks, depending on the project scope and level of finishing.
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