it is an iconic Tunisian Mediterranean style named after the village of Sidi Bou Said. it is defined by bright white walls, blue studded doors and windows, decorative wrought-iron birdcages, and a cheerful yet serene seaside spirit.

By following the 70/20/10 rule 70% as a calm, bright Swedish white base, 20% natural materials, and 10% as a bold Tunisian statement — such as Nabeul ceramics or Sidi Bou Said blue. The shared blue-and-white palette makes the fusion naturally harmonious.

Swedish style is a balanced Scandinavian approach guided by the principle of “Lagom” — moderation and harmony. it features light wood, wool, linen, abundant natural light, and a soft neutral palette, enriched by the historical elegance of Gustavian style, modern functionality, and the culture of “Fika.”

it is a joyful Mediterranean style built around the iconic blue-and-white palette of Sidi Bou Said, Nabeul ceramics, Roman Carthage mosaics, olive wood, carved plaster, wrought iron, and a warm culture of hospitality.

Decorative touch-ups can be completed within one to two days, while a full redesign with execution usually takes between two and eight weeks, depending on the project scope and finishing level.

Yes. Since 2017, SMD Decoration has been working across iraq, the Gulf countries, Saudi Arabia, Turkey, and the wider Arab region, offering turnkey design and execution services, with remote design options also available.

Start with a bright, light-toned base using pale wood and wool. Then introduce one iraqi hero element, such as glazed brick or shanasheel. Complete the space with neutral sofas, cushions in heritage-inspired colors, a light wooden coffee table, and a brass coffee corner.

The iraqi style leads with civilizational heritage, rich color, and ornamentation, while the Norwegian style leads with natural simplicity, warmth, and the capture of light. They meet through their appreciation of craftsmanship, natural materials, warmth, and hospitality.

The iraqi style leads with civilizational heritage, rich color, and ornamentation, while the Norwegian style leads with natural simplicity, warmth, and the capture of light. They meet through their appreciation of craftsmanship, natural materials, warmth, and hospitality.

Yes. Light wood, natural light, and organic materials bring comfort and warmth to interiors while highlighting luxurious accents. The key is to preserve warmth through wool, layered textures, and warm lighting so the space does not feel cold.

it is the iconic color pairing of the Babylonian ishtar Gate, which was clad in lapis-blue glazed brick and enriched with golden-toned motifs. This palette has become a signature of Mesopotamian grandeur and is now majestically reinterpreted in contemporary interiors.

Shanasheel are projecting carved wooden windows with intricate patterns, famously seen in the old houses of Basra and Baghdad. They play with light and privacy like refined mashrabiya screens, and today they are used as partitions, mirror frames, and statement doors in iraqi-inspired interiors.

By applying the 70/20/10 rule 70% bright Scandinavian calm as the base, 20% warm natural wood and wool, and 10% one heroic iraqi accent, such as glazed brick, shanasheel, or a lapis-and-gold feature. This brings grandeur and warmth together without visual clutter.

it is a naturally warm simplicity rooted in the Scandinavian school light wood, wool, sheepskin, abundant natural light, and a neutral palette inspired by the fjords, guided by the sense of “koselig” — intimate warmth — and the tradition of the mountain cabin.

it is a rich style inspired by Mesopotamian heritage — lapis blue and gold in the spirit of the ishtar Gate and glazed brick — Abbasid Baghdad with its geometric ornamentation, muqarnas, and brass details, and the carved wooden shanasheel of Basra, all set upon a warm foundation and a deep culture of hospitality.